How banner ads affect brand choice without click-through

^*Corresponding author for this work

Research output: Book chapter › Chapter › peer-review

9 Citations (Scopus)

Original language	English
Title of host publication	Online Consumer Psychology
Subtitle of host publication	Understanding and Influencing Consumer Behavior in the Virtual World
Publisher	Lawrence Erlbaum Associates
Pages	117-133
Number of pages	17
ISBN (Print)	1410612694, 9781410612694
DOIs	https://doi.org/10.4324/9781410612694
Publication status	Published - 12 Jan 2005
Externally published	Yes

Access to Document

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