Historic Evolution of Cause Related Marketing programmes. Does a perfect Cause Related Marketing Programme exist?

Carolina Sorribas Morales

Research output: Indexed journal article › Article › peer-review

Translated title of the contribution	Historic Evolution of Cause Related Marketing programmes. Does a perfect Cause Related Marketing Programme exist?
Original language	English
Pages (from-to)	149-158
Number of pages	9
Journal	International review of public and non profit marketing.
Volume	Vol. 4
Issue number	nº 1/2.
DOIs	https://doi.org/10.1007/BF03180762
Publication status	Published - 1 Jan 2007

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@article{fd98de066abc43d4bcf83bd86041f99e,

title = "Historic Evolution of Cause Related Marketing programmes. Does a perfect Cause Related Marketing Programme exist?",

author = "{Sorribas Morales}, Carolina",

note = "SORRIBAS, C. DOI: 10.1007/BF03180762",

year = "2007",

month = jan,

day = "1",

doi = "10.1007/BF03180762",

language = "English",

volume = "Vol. 4",

pages = "149--158",

journal = "International review of public and non profit marketing.",

issn = "1865-1992",