| Original language | English |
|---|---|
| Journal | Harvard Business Review |
| Volume | 89 |
| Issue number | 6 |
| Publication status | Published - Jun 2011 |
| Externally published | Yes |
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HBR case study: Time for a unified campaign?
- M. Bertini*
- , John T. Gourville
*Corresponding author for this work
Research output: Indexed journal article › Article › peer-review