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Global Consumption: (How) Does Culture Matter?

Research output: Book chapterConference contributionpeer-review

2 Citations (Web of Science)
Original languageEnglish
Title of host publicationAdvances In Consumer Research, Vol 32
EditorsG Menon, AR Rao
PublisherAssoc Consumer Research
Pages86-89
Number of pages4
Volume32
ISBN (Print)978-0-915552-54-2
Publication statusPublished - 2005
Event32nd Annual Meeting of the Association-for-Consumer-Research - Portland
Duration: 7 Oct 200410 Oct 2004

Publication series

NameAdvances In Consumer Research

Conference

Conference32nd Annual Meeting of the Association-for-Consumer-Research
CityPortland
Period7/10/0410/10/04

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