From Corporate Brand Image to Consumer Loyalty: Looking for a route in financial institutions

Research output: Conference paper › Contribution

Original language	English
Publication status	Published - May 2009
Externally published	Yes
Event	World 38th Annual EMAC Conference - Nantes, France Duration: 26 May 2009 → 29 May 2009

Conference	World 38th Annual EMAC Conference
Country/Territory	France
City	Nantes
Period	26/05/09 → 29/05/09

Cite this

@conference{07d18b3c2f4940c59e858368b19dedbf,

title = "From Corporate Brand Image to Consumer Loyalty: Looking for a route in financial institutions",

author = "Rafael Bravo and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",

note = "Proceedings of the World 38th Annual EMAC Conference.; World 38th Annual EMAC Conference ; Conference date: 26-05-2009 Through 29-05-2009",

year = "2009",

month = may,

language = "English",

}