From Corporate Brand Image to Consumer Loyalty: Looking for a route in financial institutions

Research output: Conference paperContribution

Original languageEnglish
Publication statusPublished - May 2009
Externally publishedYes
EventWorld 38th Annual EMAC Conference - Nantes, France
Duration: 26 May 200929 May 2009

Conference

ConferenceWorld 38th Annual EMAC Conference
Country/TerritoryFrance
CityNantes
Period26/05/0929/05/09

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