Freedom and control in brand co-creation communities

Nicholas Ind*, O. Iglesias

*Corresponding author for this work

Research output: Book chapterChapterpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Brand Co-Creation
Subtitle of host publicationTheory, Practice and Ethical Implications
PublisherEdward Elgar Publishing Ltd.
Pages167-176
Number of pages10
ISBN (Electronic)9781839105425
ISBN (Print)9781839105418
Publication statusPublished - 11 Mar 2022

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