Original language | English |
---|---|
Title of host publication | Research Handbook on Brand Co-Creation |
Subtitle of host publication | Theory, Practice and Ethical Implications |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 167-176 |
Number of pages | 10 |
ISBN (Electronic) | 9781839105425 |
ISBN (Print) | 9781839105418 |
Publication status | Published - 11 Mar 2022 |
Freedom and control in brand co-creation communities
Nicholas Ind*, O. Iglesias
*Corresponding author for this work
Research output: Book chapter › Chapter › peer-review