@conference{88eefd2bf9134dc79c32cae80e246981,
title = "Exploring corporate identity projection through corporate websites: A comparative analysis of banks in Spain and the UK",
keywords = "Corporate brand identity, Commercial banks, Corporate websites, Content analysis, Spain, UK",
author = "Rafael Bravo and \{De Chernatony\}, Leslie and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",
note = "The abstract is found in the Conference Proceedings, but not the whole article: Bravo, R., De Chernatony, L., Matute Vallejo, J., \& Pina, J.M. (2012). Exploring corporate identity projection through corporate websites: A comparative analysis of banks in Spain and the UK. In P. Rita (Eds.), 41th EMAC Conference: Marketing to Citizens, Going beyond Customers and Consumers (pp. 376-376). ISBN 978-989-732-004-0; World 41st Annual EMAC Conference ; Conference date: 22-05-2012 Through 25-05-2012",
year = "2012",
language = "English",
}