Ethical strategies in banking: The role of corporate social responsibility and price fairness as drivers of customer loyalty

Research output: Conference paper › Contribution

Abstract

Proceedings of the World 39th Annual EMAC Conference.

Translated title of the contribution	Ethical strategies in banking: the role of corporate social responsibility and price fairness as drivers of customer loyalty
Original language	English
Publication status	Published - Jun 2010
Externally published	Yes
Event	World 39th Annual EMAC Conference - Copenhague, Denmark Duration: 1 Jun 2010 → 4 Jun 2010 Conference number: 39

Conference	World 39th Annual EMAC Conference
Country/Territory	Denmark
City	Copenhague
Period	1/06/10 → 4/06/10

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{672ee11733fb4d4c86d1de186a240e6d,

title = "Ethical strategies in banking: The role of corporate social responsibility and price fairness as drivers of customer loyalty",

abstract = "Proceedings of the World 39th Annual EMAC Conference.",

author = "Rafael Bravo and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",

note = "Proceedings of the World 39th Annual EMAC Conference.; World 39th Annual EMAC Conference ; Conference date: 01-06-2010 Through 04-06-2010",

year = "2010",

month = jun,

language = "English",

}

TY - CONF

T1 - Ethical strategies in banking

T2 - World 39th Annual EMAC Conference

AU - Bravo, Rafael

AU - Matute Vallejo, Jorge

AU - Pina, José M.

N1 - Conference code: 39

PY - 2010/6

Y1 - 2010/6

N2 - Proceedings of the World 39th Annual EMAC Conference.

AB - Proceedings of the World 39th Annual EMAC Conference.

M3 - Contribution

Y2 - 1 June 2010 through 4 June 2010

ER -