Abstract
When someone wants to innovate, the main obstacle is not generally the competition, but rather their own non-conscious prejudices, acquired over decades. In the near future, therefore, I hope to be able to write a more comprehensive article on implicit marketing.
| Original language | English |
|---|---|
| Pages | 72-75 |
| Specialist publication | Código 84: la Revista de AECOC |
| Publication status | Published - 1 Jun 2013 |
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