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"Es que no te fijas..." Esbozo del marketing basado en lo implícito

  • Lluís Martínez Ribes

Research output: Not indexed journal articleArticle

Abstract

When someone wants to innovate, the main obstacle is not generally the competition, but rather their own non-conscious prejudices, acquired over decades. In the near future, therefore, I hope to be able to write a more comprehensive article on implicit marketing.
Original languageEnglish
Pages72-75
Specialist publicationCódigo 84: la Revista de AECOC
Publication statusPublished - 1 Jun 2013

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