Environmental Marketing Philosophy as a Source of Firms' Commercial and Economic Performance

Elena Fraj-Andrés; Eva Martínez; Jorge Matute Vallejo

Environmental Marketing Philosophy as a Source of Firms' Commercial and Economic Performance

Elena Fraj-Andrés
, Eva Martínez
, Jorge Matute Vallejo

Research output: Conference paper › Contribution

Original language	English
Publication status	Published - Jun 2008
Externally published	Yes
Event	Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World - Aberdeen, United Kingdom Duration: 8 Jul 2008 → 10 Jul 2008

Conference

Conference	Academy of Marketing Annual Conference 2008
Country/Territory	United Kingdom
City	Aberdeen
Period	8/07/08 → 10/07/08

Cite this

@conference{86e3f2735588425da4efb49d0e59dd05,

title = "Environmental Marketing Philosophy as a Source of Firms' Commercial and Economic Performance",

author = "Elena Fraj-Andr{\'e}s and Eva Mart{\'i}nez and \{Matute Vallejo\}, Jorge",

note = "Proceedings of the Academy of Marketing Annual Conference 2008.; Academy of Marketing Annual Conference 2008 : Reflective Marketing in a Material World ; Conference date: 08-07-2008 Through 10-07-2008",

year = "2008",

month = jun,

language = "English",

}

TY - CONF

T1 - Environmental Marketing Philosophy as a Source of Firms' Commercial and Economic Performance

AU - Fraj-Andrés, Elena

AU - Martínez, Eva

AU - Matute Vallejo, Jorge

N1 - Proceedings of the Academy of Marketing Annual Conference 2008.

PY - 2008/6

Y1 - 2008/6

M3 - Contribution

T2 - Academy of Marketing Annual Conference 2008

Y2 - 8 July 2008 through 10 July 2008

ER -

Environmental Marketing Philosophy as a Source of Firms' Commercial and Economic Performance

Conference

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Cite this