En busca del Homo Conscientia: Un análisis de las variables psicoculturales y su influencia relativa en la actitud hacia un consumo responsable en México

The 20th century brought with it new paradigms, such as globalization, the integration of local economies on a global scale, leading to the empowerment of transnational companies and the rise of a consumer society characterized by the mass consumption of available goods and services. We all know that our models of production and consumption have had an impact on nature, people's health and the quality of life of small producers. This situation has led to the evolution of a type of consumer, homo consciens, who is characterized by seeking different forms of purchase, use and disposal, while maintaining a sustainable relationship between the environment, health and social welfare, i.e., responsible consumption. Understanding the black box of this new consumer has become the "holy grail" for those trying to predict the purchasing behavior of this consumer and to develop business strategies that are more beneficial to everyone.