TY - JOUR
T1 - Employer branding y propuesta de valor al empleado en códigos éticos
T2 - estudio de caso
AU - Crespo, Javier L.
AU - Fondevila-Gascón, Joan Francesc
AU - Marqués-Pascual, Joaquín
N1 - Publisher Copyright:
© 2022, Universidad Nacional de Colombia. All rights reserved.
PY - 2022
Y1 - 2022
N2 - The employee value proposition (EVp) approach has acquired an unusual importance in the area of people management under the current business scenario. Employer branding strategies are multiplying their communication actions to publicize an attractive work experience, full of advantages and benefits, in accordance with certain values and with the intention of not only promoting certain work ethics but also attracting and retain talent. Through a documentary and thematic content analysis, this research studies the EVp that financial sector organizations included in the Spanish selective stock index (Ibex 35) enact through its ethical codes (ce), compared to those endorsed by firms in the global list of listed companies. It is verified that the financial entities integrated in Ibex 35 report a high degree of development with respect to the communication of a EVp through its ces, since they fulfill most of the categories defined by Ibex 35 listed companies (with similarities and differences), and that these firms promote an image of being a great place to work through membership and professional development. From a practical theoretical point of view, this study determines that the categories of affiliation, professional development, and work content, those most related to engagement, have greater weight in the communication strategy of a pve.
AB - The employee value proposition (EVp) approach has acquired an unusual importance in the area of people management under the current business scenario. Employer branding strategies are multiplying their communication actions to publicize an attractive work experience, full of advantages and benefits, in accordance with certain values and with the intention of not only promoting certain work ethics but also attracting and retain talent. Through a documentary and thematic content analysis, this research studies the EVp that financial sector organizations included in the Spanish selective stock index (Ibex 35) enact through its ethical codes (ce), compared to those endorsed by firms in the global list of listed companies. It is verified that the financial entities integrated in Ibex 35 report a high degree of development with respect to the communication of a EVp through its ces, since they fulfill most of the categories defined by Ibex 35 listed companies (with similarities and differences), and that these firms promote an image of being a great place to work through membership and professional development. From a practical theoretical point of view, this study determines that the categories of affiliation, professional development, and work content, those most related to engagement, have greater weight in the communication strategy of a pve.
KW - Employee value proposition
KW - Employer branding
KW - Ethical code
KW - Finance
KW - Ibex 35
UR - http://www.scopus.com/inward/record.url?scp=85123113196&partnerID=8YFLogxK
U2 - 10.15446/innovar.v32n83.99886
DO - 10.15446/innovar.v32n83.99886
M3 - Artículo
AN - SCOPUS:85123113196
SN - 0121-5051
VL - 32
SP - 51
EP - 62
JO - Innovar
JF - Innovar
IS - 83
ER -