Embedded values and induced spirituality in management education

A range of professionals, from cultural geographers to branding experts, currently engage in configuring what, as well as why and how, a city becomes known and gets crowned as a "world city" or "global city". Sassia Sasken, a leading sociologist of globalisation, writes "Global cities around the world are the terrain where a multiplicity of globalisation processes assume concrete, localised forms" a strategic site for a whole range of new types of operations - political, economic, cultural, subjective". Branding agencies attempt to map world cities through a host of objective and subjective numericals to account for the sum total that makes a situ world class. These include assets: weather, transport, economic activity, cultural activity, history, landmarks; and buzz: food and shopping experience, media recognition, affordability and subjective perception.