Els cinc sentits i el disseny

Research output: Not indexed journal articleArticle

Abstract

Brands are promises of consumers satisfaction, however these promeses are little rational. In fact they appeal to afections and emotions, which are stronger if they embrace the five senses. This is actually design goal.
Original languageEnglish
Pages52-53
Specialist publicationDossier Econòmic de Catalunya
Publication statusPublished - 29 Oct 2005

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