El trabajo de final de grado en los estudios de Periodismo y Comunicación Corporativa: el caso de Serielizados

The final degree project has been one of the main innovations in the
pedagogical design of the new subjects of the Bologna Plan. Spanish
universities have developed the subject as a theoretical or practical work,
with the possibility of being done individually or in groups. In the studies of
the Degree in Journalism and Corporate Communication of the School of
Communication and International Relations Blanquerna, Ramon Llull
University, these works are aimed at the realization of an entrepreneurial
project of journalism or corporate communication. The final degree projects
aim to work on new skills related to self-employment, which can be used as a
further gateway in the employment of students. In addition, in the realization
of the projects all the learning and competences developed during the degree
are concentrated. In some cases, projects can be subsequently promoted
through a knowledge transfer platform, the Media Innovation Lab, which
helps students to launch their projects onto the market. One of the success
stories of this methodology is the digital magazine Serielizados, a journalistic
project about television series, which occupies a central position within the
target audience of this audiovisual genre.