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El retail deportivo reduce la contaminación. Aprendizajes del retail de entidades deportivas

  • Lluís Martínez Ribes

Research output: Not indexed journal articleArticle

Abstract

There is no reason for suporting Real Madrid or Barcelona or Ceuta. Indeed, there are emotions and shared social values. Without them, a sports club has no future as a business model that hinges on implicit aspects in common sense. Although it may seem strange, that's totally applicable to the marketing of any company in retail.
Original languageEnglish
Pages42-42
Specialist publicationDA Retail: Distribución/Actualidad
Publication statusPublished - 1 Apr 2011

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