Abstract
There is no reason for suporting Real Madrid or Barcelona or Ceuta. Indeed, there are emotions and shared social values. Without them, a sports club has no future as a business model that hinges on implicit aspects in common sense.
Although it may seem strange, that's totally applicable to the marketing of any company in retail.
| Original language | English |
|---|---|
| Pages | 42-42 |
| Specialist publication | DA Retail: Distribución/Actualidad |
| Publication status | Published - 1 Apr 2011 |
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