Abstract
Thanks to functional magnetic resonance imaging (IMRI), neurocscientists now know that 85% to 95% of human decisions are implicit and no consciencious. In other words, reasoning with people to convince them about how good a shop (or product) is, is a waste of time strategy.
| Original language | English |
|---|---|
| Pages | 80-82 |
| Specialist publication | Código 84: la Revista de AECOC |
| Publication status | Published - 1 Apr 2013 |
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