El poder de la marca. El papel del diseño en su creación

The book 'El poder de la marca' [The power of the brand. the role of design in its development] is principally a practical book that also includes strong teoretical contributions. It is divided into two different parts that are interrelated. The first one collects the principles that guide the brand management in order to reach renowm. and a brand image valued by the consumers. The importance of design and its management to create key elements of the brand identity should be highlighted. In the second part of the book the authors collect 54 first-hand examples of all types of companies and institutions. The interrelation of theory and practical approach make this book a unique one in its specialty.