El grado de publicidad y relaciones públicas: Cuestión de género

This paper aims to study the implementation of improvement regarding gender in the degree of Advertising and Public Relations at Pompeu Fabra educational offer. To do this, we have opted for a quantitative methodology (analysis of teaching plans and, lately, surveys to students and teachers), from which we have observed that, although there was awareness of the importance of incorporating the gender perspective into the classrooms, its application practice assumes nonexistent. This conclusion justifies the need for an awareness campaign applicable to any field of university education.