El factor reputacional y los medios sociales: Propuestas métricas comparadas

Joan Francesc Fondevila Gascón; Pedro Mir Bernal; Eva Santana López; Josep Rom Rodríguez; Jordi Botey López

El factor reputacional y los medios sociales: Propuestas métricas comparadas

Translated title of the contribution: Reputational factor and social media: Comparative metric proposals

Joan Francesc Fondevila Gascón
, Pedro Mir Bernal
, Eva Santana López
, Josep Rom Rodríguez
, Jordi Botey López

Research output: Indexed journal article › Article › peer-review

2 Citations (Scopus)

Abstract

The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.

Translated title of the contribution	Reputational factor and social media: Comparative metric proposals
Original language	Spanish
Pages (from-to)	615-629
Number of pages	14
Journal	Opcion
Volume	32
Issue number	Special Issue 7
Publication status	Published - 1 Jan 2016

Cite this

@article{ea3ce2f4c5f04d989f01e9e3dfd025a4,

title = "El factor reputacional y los medios sociales: Propuestas m{\'e}tricas comparadas",

abstract = "The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.",

keywords = "Business, Communication, Measurement, Reputation, Sentiment analysis, Social media",

author = "Gasc{\'o}n, \{Joan Francesc Fondevila\} and Bernal, \{Pedro Mir\} and L{\'o}pez, \{Eva Santana\} and Rodr{\'i}guez, \{Josep Rom\} and L{\'o}pez, \{Jordi Botey\}",

year = "2016",

month = jan,

day = "1",

language = "Espa{\~n}ol",

volume = "32",

pages = "615--629",

journal = "Opcion",

issn = "1012-1587",

publisher = "Universidad del Zulia",

number = "Special Issue 7",

}

TY - JOUR

T1 - El factor reputacional y los medios sociales

T2 - Propuestas métricas comparadas

AU - Gascón, Joan Francesc Fondevila

AU - Bernal, Pedro Mir

AU - López, Eva Santana

AU - Rodríguez, Josep Rom

AU - López, Jordi Botey

PY - 2016/1/1

Y1 - 2016/1/1

N2 - The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.

AB - The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.

KW - Business

KW - Communication

KW - Measurement

KW - Reputation

KW - Sentiment analysis

KW - Social media

UR - https://www.scopus.com/pages/publications/85006421140

M3 - Artículo

AN - SCOPUS:85006421140

SN - 1012-1587

VL - 32

SP - 615

EP - 629

JO - Opcion

JF - Opcion

IS - Special Issue 7

ER -

El factor reputacional y los medios sociales: Propuestas métricas comparadas

Abstract

Other files and links

Fingerprint

Cite this