Do employees care about CSR programs? A typology of employees according to their attitudes

Pablo Rodrigo, Daniel Arenas

Research output: Indexed journal article Articlepeer-review

256 Citations (Scopus)


This paper examines employees' reactions to Corporate Social Responsibility (CSR) programs at the attitudinal level. The results presented are drawn from an in-depth study of two Chilean construction firms that have well-established CSR programs. Grounded theory was applied to the data prior to the construction of the conceptual framework. The analysis shows that the implementation of CSR programs generates two types of attitudes in employees: attitudes toward the organization and attitudes toward society. These two broad types of attitudes can then be broken down into four different categories: (1) acceptance of the new role of the organization, (2) identification with the organization, (3) importance attached to the work performed and (4) a sense of social justice. In turn, each of these categories is a grouping of many different concepts, some of which have at first sight little to do with CSR. Finally, the analysis reveals an attitudinal employee typology: the committed worker, the indifferent worker, and the dissident worker.

Original languageEnglish
Pages (from-to)265-283
Number of pages19
JournalJournal of Business Ethics
Issue number2
Publication statusPublished - Dec 2008
Externally publishedYes


  • CSR
  • Employee attitudes
  • Employee typology
  • Grounded theory
  • Qualitative research
  • Social justice
  • Stakeholders


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