Digitally enabled business models: The case of social networks in banking

J. Busquets Carretero

Digitally enabled business models: The case of social networks in banking

J. Busquets Carretero

Esade

Research output: Conference paper › Contribution

Abstract

In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).

Original language	English
Publication status	Published - 24 Jul 2012
Event	2012 SRII Global Conference - Duration: 24 Jul 2012 → 27 Jul 2012

Conference

Conference	2012 SRII Global Conference
Period	24/07/12 → 27/07/12

Cite this

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title = "Digitally enabled business models: The case of social networks in banking",

abstract = "In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).",

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AB - In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).

M3 - Contribution

T2 - 2012 SRII Global Conference

Y2 - 24 July 2012 through 27 July 2012

ER -

Digitally enabled business models: The case of social networks in banking

Abstract

Conference

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Cite this