Designer as a midwife

J. Montaña Matosas

Designer as a midwife

J. Montaña Matosas

Esade

Research output: Conference paper › Contribution

Abstract

Mayeutics or "mental midwifery", can be seen as the art of helping the others to help themselves and from the point of view of design management design can help consumers to express motivations or satisfy needs that they don't know how to satisfy or express. Midwife methafor can be used to illustrate the work of a designer and how to understand the latent needs of the consumers.

Original language	English
Publication status	Published - 12 Mar 2009
Event	3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011) - Duration: 12 Mar 2009 → 14 Mar 2009

Conference

Conference	3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011)
Period	12/03/09 → 14/03/09

Cite this

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title = "Designer as a midwife",

abstract = "Mayeutics or {"}mental midwifery{"}, can be seen as the art of helping the others to help themselves and from the point of view of design management design can help consumers to express motivations or satisfy needs that they don't know how to satisfy or express. Midwife methafor can be used to illustrate the work of a designer and how to understand the latent needs of the consumers.",

author = "\{Monta{\~n}a Matosas\}, J.",

year = "2009",

month = mar,

day = "12",

language = "English",

note = "3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011) ; Conference date: 12-03-2009 Through 14-03-2009",

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TY - CONF

T1 - Designer as a midwife

AU - Montaña Matosas, J.

PY - 2009/3/12

Y1 - 2009/3/12

N2 - Mayeutics or "mental midwifery", can be seen as the art of helping the others to help themselves and from the point of view of design management design can help consumers to express motivations or satisfy needs that they don't know how to satisfy or express. Midwife methafor can be used to illustrate the work of a designer and how to understand the latent needs of the consumers.

AB - Mayeutics or "mental midwifery", can be seen as the art of helping the others to help themselves and from the point of view of design management design can help consumers to express motivations or satisfy needs that they don't know how to satisfy or express. Midwife methafor can be used to illustrate the work of a designer and how to understand the latent needs of the consumers.

M3 - Contribution

T2 - 3rd International Conference on Rethoric and Narratives in Management Research (RNMR 2011)

Y2 - 12 March 2009 through 14 March 2009

ER -

Designer as a midwife

Abstract

Conference

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