Del "a causa del marketing" al "marketing con causa": El caso del FC Barcelona - Unicef

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@article{2195325071dd4cc696f5a7781aed4cc9,

title = "Del {"}a causa del marketing{"} al {"}marketing con causa{"}: El caso del FC Barcelona - Unicef",

author = "\{Botey L{\'o}pez\}, Jorge and \{Solanilla Pascau\}, Antonio and \{Sorribas Morales\}, Carolina",

note = "SORRIBAS, C.; BOTEY, J.; SOLANILLA, A.",

year = "2007",

month = jan,

day = "1",

language = "Espa{\~n}ol",

volume = "volum 2",

pages = "925--942",

journal = "Tr{\'i}podos",

issn = "1138-3305",

publisher = "Blanquerna School of Communication and International Relations",

number = "extra",

}

TY - JOUR

T1 - Del "a causa del marketing" al "marketing con causa"

T2 - El caso del FC Barcelona - Unicef

AU - Botey López, Jorge

AU - Solanilla Pascau, Antonio

AU - Sorribas Morales, Carolina

N1 - SORRIBAS, C.; BOTEY, J.; SOLANILLA, A.

PY - 2007/1/1

Y1 - 2007/1/1

UR - http://www.tripodos.com

M3 - Artículo

SN - 1138-3305

VL - volum 2

SP - 925

EP - 942

JO - Trípodos

JF - Trípodos

IS - extra

ER -