Cultivar clientes. Métricas clave en retail

Lluís Martínez Ribes

Cultivar clientes. Métricas clave en retail

Lluís Martínez Ribes

Research output: Not indexed journal article › Article

Abstract

If retail companies sees themselves as "customers growers" most of the interdepartmental conflicts will disappear, and the most important: customers will feel more empathy from the retail chain than they get from a 3x2 promotion.

Original language	English
Pages	62-64
Specialist publication	Código 84: la Revista de AECOC
Publication status	Published - 1 Jul 2013

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Cultivar clientes. Métricas clave en retail

Abstract

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