Cricking: Customer-product interaction in retail using pervasive technologies

Rafael Pous, Marc Morenza-Cinos, Joan Melià-Seguí, Zulqarnain Rashid, Anna Carreras

Research output: Book chapterConference contributionpeer-review

9 Citations (Scopus)

Abstract

The popularization of eCommerce has led to effective customer shopping experiences. Pervasive computing could bring the benefits of eCommerce to brick and mortar stores, merging both online and physical worlds into a unique system. We define crick as the extension of the (c)lick and b(rick) concept, by means of pervasive technologies. In this paper, we summarize our work-in-progress research on using pervasive Radio Frequency Identification (RFID) to sense human-product interaction. These cricks can be performed through diverse interfaces in the retail domain, and automatically receive feedback in different manners. We believe that integrating RFID and other pervasive technologies in retail stores is the next step to obtain comprehensive customer's user models and preferences. Retail management improvement, or personal and collaborative recommendations, are envisioned to be successful applications of cricking.

Original languageEnglish
Title of host publicationUbiComp 2013 Adjunct - Adjunct Publication of the 2013 ACM Conference on Ubiquitous Computing
Pages1023-1027
Number of pages5
DOIs
Publication statusPublished - 2013
Externally publishedYes
Event2013 ACM Conference on Ubiquitous Computing, UbiComp 2013 - Zurich, Switzerland
Duration: 8 Sept 201312 Sept 2013

Publication series

NameUbiComp 2013 Adjunct - Adjunct Publication of the 2013 ACM Conference on Ubiquitous Computing

Conference

Conference2013 ACM Conference on Ubiquitous Computing, UbiComp 2013
Country/TerritorySwitzerland
CityZurich
Period8/09/1312/09/13

Keywords

  • Cricking
  • Human-product interaction
  • Location
  • RFID
  • User modeling

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