Corporate social responsibility in global branding

Donna F. Davis, Francisco Guzmán Garza, Jordi Montaña Matosas

Research output: Conference paperContribution

Abstract

The paper deals about the impact of Corporate Social Responsability policies on the global image of a brand. The case of VOLVO is taken as a base of research in Spain and USA.
Original languageEnglish
Publication statusPublished - 13 Dec 2009
EventCross Cultural Research Conference, Puerto Vallarta 2009 -
Duration: 13 Dec 200916 Dec 2009

Conference

ConferenceCross Cultural Research Conference, Puerto Vallarta 2009
Period13/12/0916/12/09

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