Corporate identity management in Spanish banks: An empirical examination

Research output: Book chapter › Conference contribution

Original language	English
Title of host publication	XXV Congreso Nacional de Marketing AEMARK 2013
Subtitle of host publication	AEMARK, Barcelona, del 18 al 20 de Septiembre de 2013
Publisher	ESIC Editorial
ISBN (Print)	9788473569552
Publication status	Published - 2013
Externally published	Yes
Event	XXV Congreso Nacional de AEMARK - Barcelona, Spain Duration: 1 Jan 2013 → 1 Jan 2013

Conference	XXV Congreso Nacional de AEMARK
Country/Territory	Spain
City	Barcelona
Period	1/01/13 → 1/01/13

Cite this

@inproceedings{cd99ffb49ba943bbb6e9307e3967385a,

title = "Corporate identity management in Spanish banks: An empirical examination",

author = "\{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",

year = "2013",

language = "English",

isbn = "9788473569552",

booktitle = "XXV Congreso Nacional de Marketing AEMARK 2013",

publisher = "ESIC Editorial",

address = "Spain",

note = "XXV Congreso Nacional de AEMARK ; Conference date: 01-01-2013 Through 01-01-2013",

}