TY - GEN
T1 - Contemporary micro-IT capabilities and organizational performance
T2 - America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
AU - Braojos, Jessica
AU - Benitez, Jose
AU - Llorens, Javier
N1 - Funding Information:
This research was sponsored by the European Regional Development Fund (European Union) and the Government of Spain (Research Project ECO2013-47027-P), the Regional Government of Andalusia (Research Project P11-SEJ-7294), and the COVIRAN-Prodware Chair of Digital Human Resource Strategy at the School of Human Resource Management of the University of Granada.
Publisher Copyright:
© 2017 AIS/ICIS Administrative Office. All Rights Reserved.
PY - 2017
Y1 - 2017
N2 - We theorize that the development of two contemporary social commerce-IT capabilities (social media and e-business technology) help to online engage customers to improve organizational performance. We test this theory by employing a secondary dataset on a sample of 100 small U.S. firms. The empirical analysis suggests that social media capability and e-business technology capability positively affect organizational performance through social and conventional online customer engagement. Research and managerial implications are discussed.
AB - We theorize that the development of two contemporary social commerce-IT capabilities (social media and e-business technology) help to online engage customers to improve organizational performance. We test this theory by employing a secondary dataset on a sample of 100 small U.S. firms. The empirical analysis suggests that social media capability and e-business technology capability positively affect organizational performance through social and conventional online customer engagement. Research and managerial implications are discussed.
KW - Business value of IT
KW - IT capabilities
KW - Online customer engagement
KW - Organizational performance
UR - http://www.scopus.com/inward/record.url?scp=85048434989&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85048434989
T3 - AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
BT - AMCIS 2017 - America's Conference on Information Systems
PB - Americas Conference on Information Systems
Y2 - 10 August 2017 through 12 August 2017
ER -