@article{ce08b9e35787454794d1df9b173a21ce,
title = "Comunicar jugando: Los advergames a trav{\'e}s del an{\'a}lisis de America{\textquoteright}s Army",
author = "\{Rom Rodr{\'i}guez\}, \{Jos{\'e} Antonio\} and \{Martorell Castellano\}, Cristina",
year = "2010",
month = jan,
day = "1",
language = "Espa{\~n}ol",
volume = "Actas",
pages = "83--96",
journal = "ICONO 14: Revista de Comunicaci{\'o}n y Nuevas Tecnolog{\'i}as",
issn = "1697-8293",
publisher = "Scientific Association Icono14",
number = "4",
}