Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

J. Carlos H. Hurtado; X. Ferrás-Hernández; Nuria Arimany; Dulcinea Meijide

doi:10.1109/CISTI.2015.7170551

Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

Translated title of the contribution: Communications and corporate social responsibility: A canvas to build its strategy

J. Carlos H. Hurtado
, X. Ferrás-Hernández
, Nuria Arimany
, Dulcinea Meijide

Research output: Book chapter › Conference contribution › peer-review

2 Citations (Scopus)

Abstract

The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.

Translated title of the contribution	Communications and corporate social responsibility: A canvas to build its strategy
Original language	Spanish
Title of host publication	2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9789899843455
DOIs	https://doi.org/10.1109/CISTI.2015.7170551
Publication status	Published - 28 Jul 2015
Externally published	Yes
Event	10th Iberian Conference on Information Systems and Technologies, CISTI 2015 - Aveiro, Portugal Duration: 17 Jun 2015 → 20 Jun 2015

Publication series

Name	2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

Conference

Conference	10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Country/Territory	Portugal
City	Aveiro
Period	17/06/15 → 20/06/15

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Access to Document

10.1109/CISTI.2015.7170551

Cite this

Hurtado, J. C. H., Ferrás-Hernández, X., Arimany, N., & Meijide, D. (2015). Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. In 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015 Article 7170551 (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CISTI.2015.7170551

Hurtado, J. Carlos H. ; Ferrás-Hernández, X. ; Arimany, Nuria et al. / Comunicaciones y Responsabilidad Social Corporativa : Un Lienzo para Construir su Estrategia. 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015).

@inproceedings{b9d6b0755c384ebca910223734023933,

title = "Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia",

abstract = "The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.",

keywords = "Corporate Communications, Corporate Social Responsibility, Corporate Sustainability, Stakeholders perception, Strategic Communications",

author = "Hurtado, \{J. Carlos H.\} and X. Ferr{\'a}s-Hern{\'a}ndez and Nuria Arimany and Dulcinea Meijide",

note = "Publisher Copyright: {\textcopyright} 2015 AISTI.; 10th Iberian Conference on Information Systems and Technologies, CISTI 2015 ; Conference date: 17-06-2015 Through 20-06-2015",

year = "2015",

month = jul,

day = "28",

doi = "10.1109/CISTI.2015.7170551",

language = "Espa{\~n}ol",

series = "2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

booktitle = "2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015",

address = "Estados Unidos",

}

Hurtado, JCH, Ferrás-Hernández, X, Arimany, N & Meijide, D 2015, Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. in 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015., 7170551, 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015, Institute of Electrical and Electronics Engineers Inc., 10th Iberian Conference on Information Systems and Technologies, CISTI 2015, Aveiro, Portugal, 17/06/15. https://doi.org/10.1109/CISTI.2015.7170551

Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. / Hurtado, J. Carlos H.; Ferrás-Hernández, X.; Arimany, Nuria et al.
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. 7170551 (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015).

Research output: Book chapter › Conference contribution › peer-review

TY - GEN

T1 - Comunicaciones y Responsabilidad Social Corporativa

T2 - 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

AU - Hurtado, J. Carlos H.

AU - Ferrás-Hernández, X.

AU - Arimany, Nuria

AU - Meijide, Dulcinea

PY - 2015/7/28

Y1 - 2015/7/28

N2 - The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.

AB - The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.

KW - Corporate Communications

KW - Corporate Social Responsibility

KW - Corporate Sustainability

KW - Stakeholders perception

KW - Strategic Communications

UR - https://www.scopus.com/pages/publications/84943303036

U2 - 10.1109/CISTI.2015.7170551

DO - 10.1109/CISTI.2015.7170551

M3 - Contribución a congreso/conferencia

AN - SCOPUS:84943303036

T3 - 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

BT - 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

PB - Institute of Electrical and Electronics Engineers Inc.

Y2 - 17 June 2015 through 20 June 2015

ER -

Hurtado JCH, Ferrás-Hernández X, Arimany N, Meijide D. Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia. In 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc. 2015. 7170551. (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015). doi: 10.1109/CISTI.2015.7170551

Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

Abstract

Publication series

Conference

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this