Comunicaciones y Responsabilidad Social Corporativa: Un Lienzo para Construir su Estrategia

Translated title of the contribution: Communications and corporate social responsibility: A canvas to build its strategy

J. Carlos H. Hurtado, Xavier Ferràs, Nuria Arimany, Dulcinea Meijide

Research output: Book chapterConference contributionpeer-review

2 Citations (Scopus)

Abstract

The communication's role in the business world evolves towards a more participatory and consensual model with stakeholders, because they are crucial to generate impact on social responsibility, improve reputation and remain being leaders in the future. Scholars have recognized that financial performance of the company, the investor relations, capital markets and build a brand image are aspects that day by day have greater influence the stakeholders; therefore, the purpose of this work is to create a tool that facilitates the construction of a communications framework to adjust the alignment of corporate social responsibility (CSR) in the company-stakeholder relationship. The canvas model proposed is a dynamic formula with the purpose of undertake a rapprochement of interests with strategic groups of the organization in order to define the best participatory mechanism and achieve a mutual benefit relationship within the activities of CSR.

Translated title of the contributionCommunications and corporate social responsibility: A canvas to build its strategy
Original languageSpanish
Title of host publication2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9789899843455
DOIs
Publication statusPublished - 28 Jul 2015
Externally publishedYes
Event10th Iberian Conference on Information Systems and Technologies, CISTI 2015 - Aveiro, Portugal
Duration: 17 Jun 201520 Jun 2015

Publication series

Name2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

Conference

Conference10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Country/TerritoryPortugal
CityAveiro
Period17/06/1520/06/15

Fingerprint

Dive into the research topics of 'Communications and corporate social responsibility: A canvas to build its strategy'. Together they form a unique fingerprint.

Cite this