Comparative analysis of Spanish tourist web sites

Iruté Barroeta; Daniela Freund; Alfredo Ouro Villaravid; Joan Sureda Pascual; José Francisco Valls Giménez

Comparative analysis of Spanish tourist web sites

Iruté Barroeta, Daniela Freund, Alfredo Ouro Villaravid, Joan Sureda Pascual, José Francisco Valls Giménez

Esade

Research output: Conference paper › Contribution

Abstract

An analysis of the 430 hotel, tourist destination, travel agency, transport, restaurant and leisure activity websites offers a clear view of the communicative behaviour of Spanish tourism companies in terms of design, functionality and customer value. A tool containing 21 attributes related to e-commerce from a customer perspective has been constructed for measuring websites. The results obtained suggest significant interest in the websites' design, with an emphasis on aesthetics: low levels of functionality in searches, in the development of e-commerce and in the low customisation of the offer; and little interest in transmitting customer value-added, i.e. customers are given scarce information on price and are, at the same time, directed straight to e-shopping. The transport sector and tourist destinations attain the highest overall rating, while traditional travel agencies and restaurants attain the lowest overall rating.

Original language	English
Publication status	Published - 21 Jan 2010
Event	9th International Marketing Trends Conference 2010 - Duration: 21 Jan 2010 → 23 Jan 2010

Conference

Conference	9th International Marketing Trends Conference 2010
Period	21/01/10 → 23/01/10

Cite this

@conference{3b03045aa93841e280470a13efb55104,

title = "Comparative analysis of Spanish tourist web sites",

abstract = "An analysis of the 430 hotel, tourist destination, travel agency, transport, restaurant and leisure activity websites offers a clear view of the communicative behaviour of Spanish tourism companies in terms of design, functionality and customer value. A tool containing 21 attributes related to e-commerce from a customer perspective has been constructed for measuring websites. The results obtained suggest significant interest in the websites' design, with an emphasis on aesthetics: low levels of functionality in searches, in the development of e-commerce and in the low customisation of the offer; and little interest in transmitting customer value-added, i.e. customers are given scarce information on price and are, at the same time, directed straight to e-shopping. The transport sector and tourist destinations attain the highest overall rating, while traditional travel agencies and restaurants attain the lowest overall rating.",

author = "Irut{\'e} Barroeta and Daniela Freund and {Ouro Villaravid}, Alfredo and {Sureda Pascual}, Joan and {Valls Gim{\'e}nez}, {Jos{\'e} Francisco}",

year = "2010",

month = jan,

day = "21",

language = "English",

note = "9th International Marketing Trends Conference 2010 ; Conference date: 21-01-2010 Through 23-01-2010",

}

TY - CONF

T1 - Comparative analysis of Spanish tourist web sites

AU - Barroeta, Iruté

AU - Freund, Daniela

AU - Ouro Villaravid, Alfredo

AU - Sureda Pascual, Joan

AU - Valls Giménez, José Francisco

PY - 2010/1/21

Y1 - 2010/1/21

N2 - An analysis of the 430 hotel, tourist destination, travel agency, transport, restaurant and leisure activity websites offers a clear view of the communicative behaviour of Spanish tourism companies in terms of design, functionality and customer value. A tool containing 21 attributes related to e-commerce from a customer perspective has been constructed for measuring websites. The results obtained suggest significant interest in the websites' design, with an emphasis on aesthetics: low levels of functionality in searches, in the development of e-commerce and in the low customisation of the offer; and little interest in transmitting customer value-added, i.e. customers are given scarce information on price and are, at the same time, directed straight to e-shopping. The transport sector and tourist destinations attain the highest overall rating, while traditional travel agencies and restaurants attain the lowest overall rating.

AB - An analysis of the 430 hotel, tourist destination, travel agency, transport, restaurant and leisure activity websites offers a clear view of the communicative behaviour of Spanish tourism companies in terms of design, functionality and customer value. A tool containing 21 attributes related to e-commerce from a customer perspective has been constructed for measuring websites. The results obtained suggest significant interest in the websites' design, with an emphasis on aesthetics: low levels of functionality in searches, in the development of e-commerce and in the low customisation of the offer; and little interest in transmitting customer value-added, i.e. customers are given scarce information on price and are, at the same time, directed straight to e-shopping. The transport sector and tourist destinations attain the highest overall rating, while traditional travel agencies and restaurants attain the lowest overall rating.

M3 - Contribution

T2 - 9th International Marketing Trends Conference 2010

Y2 - 21 January 2010 through 23 January 2010

ER -

Comparative analysis of Spanish tourist web sites

Abstract

Conference

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