Coaching by values: An innovative concept, methodology and tools for conducting culture reengineering

In order to affect real change in organizations, you need to have a (1) convincing theory, model or concept, (2) you need to have a clear methodology on how to implement the concept , and (3) specific tools to be used. The session will describe this unique approach to culture reengineering, based on a book that has just been published, as well as a series of papers that are currently in press in the scholarly journals and in the professional journals. The concept relies on some fundamental assumptions (paradigms): First that everyone can develop a personal life and find or create a work situation imbued with creativity, innovation, meaning and playfulness. Second, everyone can find relative happiness at work, despite the dour predictions of politicians and pundits. And, finally any manager can and should be a coach (i.e. the emerging leadership characteristics). The session has been prepared for academic, managers and MBA student community. It begins with a general view of why organizations at the XXI century need a significant culture change. It than presents an overview of "Managing by values" as a mean to enhance excellence in organizations. The concept has been described in details in a series of papers by the author and a book.1 But primarily, this book is about values and coaching; it is about the diagnosis of gaps between personal and organizational values, and it is about coaching for increasing the value alignment. Throughout the session, a distinct way of thinking about culture and about values will be presented. The Tri-Axial model will be examined as a framework for change. A brief introduction of the methodology and tools for conducting value reengineering will be described. This later part is the core of the concept "Coaching by Values"2.