Can We Afford Sustainable Business?

Taking a creative approach to pricing can benefit society, the environment --and your company.
‘‘How are we going to pay for this?”
In that question lies the conundrum faced by the growing ranks
of corporate leaders who recognize that business must, at the very
least, stop contributing to the most urgent problems facing humanity and ought to, at best, help solve them. In mission statements
and strategic plans, many companies are making commitments to
improving sustainability and reducing inequity — but when it
comes to meeting those goals, they are tripped up by the financial
implications