Caixabanc, la conversión de la Caixa en banco

Josep M. Oroval Planas

Caixabanc, la conversión de la Caixa en banco

Josep M. Oroval Planas

Esade

Research output: Case study

Abstract

The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.

Original language	English
Publication status	Published - 1 Oct 2011

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abstract = "The image and reputation of la Caixa as a saving bank may change because of the transformation into a bank. The case invite to reflect on the changes that should take place in the communication and brand management of the new firm in order to regain a good reputation.",

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Caixabanc, la conversión de la Caixa en banco

Abstract

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