¿Cómo se construye una marca?

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@article{f94c571385d643bbaa121d706ee7b609,

title = "¿C{\'o}mo se construye una marca?",

author = "\{Almenar Taya\}, Ester",

note = "http://catalunyaeconomica.com/numero-530/",

year = "2016",

month = apr,

day = "1",

language = "Espa{\~n}ol",

pages = "30--33",

journal = "Catalu{\~n}a Econ{\'o}mica",

issn = "0528-2608",

publisher = "Publicanova",

number = "530",

}