@article{599731e66b1641c9b071cc73c3d90aae,
title = "C{\'o}mo generar clientes satisfechos en empresas de servicios en un entorno multicanal. El caso de la gesti{\'o}n de marketing de un programa universitario",
author = "\{Freund De Klumbis\}, Daniela and \{Eizaguirre Zarza\}, Almudena and \{Garc{\'i}a Feijoo\}, Mar{\'i}a",
note = "Eizaguirre Zarza, A.; Garc{\'i}a-Feijoo M. y Freund de Klumbis, D",
year = "2015",
month = aug,
day = "1",
language = "English",
volume = "LXX",
pages = "281--310",
journal = "Bolet{\'i}n de Estudios Econ{\'o}micos",
issn = "0006-6249",
publisher = "Universidad de Deusto",
number = "215",
}