Business model transformation: Towards a research agenda

Margarete Kalinowski, Luis Vives De Prada

Research output: Conference paperContribution

Abstract

Despite the growing interest in business models, a clear consensus on what they are is still to emerge. We advance our understanding by reviewing the extent literature, proposing three distinct perspectives that help to shed light on what a business model is. We further explore how business models evolve over time, and propose a conceptual framework that discusses what drives business model transformation. We finish the paper by proposing fruitful areas for further research.
Original languageEnglish
Publication statusPublished - 6 Aug 2010
Event2010 Academy of Management Annual Meeting -
Duration: 6 Aug 201010 Aug 2010

Conference

Conference2010 Academy of Management Annual Meeting
Period6/08/1010/08/10

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