Business Model Evolution and Entrepreneurial Adaptation of Festivals: The Case of Santiago a Mil

Serge Poisson-De Haro, Alvaro Espejo, Ignasi Martí

Research output: Indexed journal article Articlepeer-review

1 Citation (Scopus)

Abstract

Santiago a Mil was founded in Santiago, Chile, in 1994 and is now one of South America’s most successful theatre festivals. This case study looks at the evolution of the business model for the festival, a private initiative launched by two cultural entrepreneurs with strong social values. The authors identify four periods in the evolution of the business model in the context of Santiago a Mil and describe how the festival has recently adapted to a difficult local situation, strengthening its connection with audiences and the public, both live and through social media. They underline some factors in the external context and in the entrepreneurial profile of the two founders that may have influenced how the festival’s business model evolved over time. The authors also discuss the role of festivals and cultural entrepreneurs as social actors that impact the world today, when protests increasingly are being orchestrated on social media.

Original languageEnglish
Pages (from-to)77-95
Number of pages19
JournalInternational Journal of Arts Management
Volume24
Issue number2
Publication statusPublished - 1 Dec 2022
Externally publishedYes

Keywords

  • Chile
  • Theatre festival
  • business model adaptation
  • cultural entrepreneurs

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