'Brands that do Good' (11th global brand conference), University of Bradford School of Management

Stuart Roper; Ming Lim; O. Iglesias

doi:10.1057/s41262-017-0068-y

'Brands that do Good' (11th global brand conference), University of Bradford School of Management

Stuart Roper^*
, Ming Lim
, O. Iglesias

^*Corresponding author for this work

Research output: Indexed journal article › Editorial

6 Citations (Scopus)

Abstract

Corporate brands today have an extraordinarily significant impact on how consumers, countries, citizens, and companies are meeting the world's biggest challenges. The social compact between firms and consumers as the world tackles sustainability challenges across the board is increasingly studied by marketing researchers, greatly enriching as well as challenging the fields of corporate branding, corporate reputation and identity management.

Original language	English
Pages (from-to)	1-2
Number of pages	2
Journal	Journal of Brand Management
Volume	25
Issue number	1
DOIs	https://doi.org/10.1057/s41262-017-0068-y
Publication status	Published - 1 Jan 2018
Externally published	Yes

Access to Document

10.1057/s41262-017-0068-y

Cite this

@article{d9c6a2fea7484090bc4d2154ea2e2810,

title = "'Brands that do Good' (11th global brand conference), University of Bradford School of Management",

abstract = "Corporate brands today have an extraordinarily significant impact on how consumers, countries, citizens, and companies are meeting the world's biggest challenges. The social compact between firms and consumers as the world tackles sustainability challenges across the board is increasingly studied by marketing researchers, greatly enriching as well as challenging the fields of corporate branding, corporate reputation and identity management.",

author = "Stuart Roper and Ming Lim and O. Iglesias",

year = "2018",

month = jan,

day = "1",

doi = "10.1057/s41262-017-0068-y",

language = "English",

volume = "25",

pages = "1--2",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

number = "1",

}

TY - JOUR

T1 - 'Brands that do Good' (11th global brand conference), University of Bradford School of Management

AU - Roper, Stuart

AU - Lim, Ming

AU - Iglesias, O.

PY - 2018/1/1

Y1 - 2018/1/1

N2 - Corporate brands today have an extraordinarily significant impact on how consumers, countries, citizens, and companies are meeting the world's biggest challenges. The social compact between firms and consumers as the world tackles sustainability challenges across the board is increasingly studied by marketing researchers, greatly enriching as well as challenging the fields of corporate branding, corporate reputation and identity management.

AB - Corporate brands today have an extraordinarily significant impact on how consumers, countries, citizens, and companies are meeting the world's biggest challenges. The social compact between firms and consumers as the world tackles sustainability challenges across the board is increasingly studied by marketing researchers, greatly enriching as well as challenging the fields of corporate branding, corporate reputation and identity management.

UR - https://www.scopus.com/pages/publications/85040771440

U2 - 10.1057/s41262-017-0068-y

DO - 10.1057/s41262-017-0068-y

M3 - Editorial

AN - SCOPUS:85040771440

SN - 1350-231X

VL - 25

SP - 1

EP - 2

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 1

ER -

'Brands that do Good' (11th global brand conference), University of Bradford School of Management

Abstract

Access to Document

Other files and links

Fingerprint

Cite this