Branding Asian cities: Strategies and practice: Asian city branding: Strategy and practice 2010

Tugba Kalafatoglu

Research output: Book chapterChapter

Abstract

In addition to Seoul, the book introduces eight other Asian cities - Tokyo, Japan, and Nagoya, Singapore, Pusan, South Korea, Istanbul, Turkey, and China's Shanghai, Hong Kong, Shenzhen, in urban brand building, are excellent also different, reflecting each city must be based on its own history, culture, resources and vision to build the city brand philosophy.
Original languageEnglish
Title of host publicationAsian city branding: Strategy and practice 2010
Pages150-185
Publication statusPublished - 1 Mar 2012

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