Abstract
In addition to Seoul, the book introduces eight other Asian cities - Tokyo, Japan, and Nagoya, Singapore, Pusan, South Korea, Istanbul, Turkey, and China's Shanghai, Hong Kong, Shenzhen, in urban brand building, are excellent also different, reflecting each city must be based on its own history, culture, resources and vision to build the city brand philosophy.
| Original language | English |
|---|---|
| Title of host publication | Asian city branding: Strategy and practice 2010 |
| Pages | 150-185 |
| Publication status | Published - 1 Mar 2012 |