Brand experience: the physical, digital, and phygital formats

Research output: Book chapter › Chapter › peer-review

Original language	English
Title of host publication	Persuasión neurocomunicativa
Subtitle of host publication	La ciencia del comportamiento nos observa
Editors	María Nereida Cea Esteruelas, Ignacio Sacaluga Rodríguez, Juan Manuel Barceló Sánchez
Publisher	Peter Lang
Pages	203-214
Number of pages	11
ISBN (Print)	9783631916124
DOIs	https://doi.org/10.3726/b22714
Publication status	Published - 2024

Access to Document

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title = "Brand experience: the physical, digital, and phygital formats",

author = "\{Krtolica Lukic\}, Aleksandra and Marc Polo",

year = "2024",

doi = "10.3726/b22714",

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pages = "203--214",

editor = "\{Cea Esteruelas\}, \{Mar{\'i}a Nereida\} and \{Sacaluga Rodr{\'i}guez\}, Ignacio and \{Barcel{\'o} S{\'a}nchez\}, \{Juan Manuel\}",

booktitle = "Persuasi{\'o}n neurocomunicativa",

publisher = "Peter Lang",

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TY - CHAP

T1 - Brand experience

T2 - the physical, digital, and phygital formats

AU - Krtolica Lukic, Aleksandra

AU - Polo, Marc

PY - 2024

Y1 - 2024

UR - http://hdl.handle.net/20.500.14342/5566

U2 - 10.3726/b22714

DO - 10.3726/b22714

M3 - Chapter

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SP - 203

EP - 214

BT - Persuasión neurocomunicativa

A2 - Cea Esteruelas, María Nereida

A2 - Sacaluga Rodríguez, Ignacio

A2 - Barceló Sánchez, Juan Manuel

PB - Peter Lang

ER -