Brand authenticity: Towards a deeper understanding of its conceptualisation and measurement

Research output: Indexed journal article › Article › peer-review

Original language	English
Pages (from-to)	567-576
Journal	Advances in Consumer Research
Volume	40
Publication status	Published - 2012

Cite this

@article{5cdb6eef15e24598aa12e2feab434dc4,

title = "Brand authenticity: Towards a deeper understanding of its conceptualisation and measurement",

author = "Manfred Bruhn and V.B. Schoenmueller and Daniela Schaefer and Daniel Heinrich",

year = "2012",

language = "English",

volume = "40",

pages = "567--576",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}