Brand and corporate branding: theory and emerging context

Temi Abimbola; Myfanwy Trueman; Oriol Iglesias

Brand and corporate branding: theory and emerging context

Temi Abimbola
, Myfanwy Trueman
, Oriol Iglesias

Department of Marketing

Research output: Indexed journal article › Editorial

Original language	English
Pages (from-to)	881-884
Number of pages	4
Journal	European Journal of Marketing
Volume	46
Issue number	7-8
Publication status	Published - 2012

Cite this

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title = "Brand and corporate branding: theory and emerging context",

author = "Temi Abimbola and Myfanwy Trueman and Oriol Iglesias",

year = "2012",

language = "English",

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pages = "881--884",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "7-8",

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AU - Abimbola, Temi

AU - Trueman, Myfanwy

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JO - European Journal of Marketing

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Brand and corporate branding: theory and emerging context

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