Boston - Barcelona

G. Costa Guix; Anthony de Ritis; M. Vila Fernández-Santacruz

Boston - Barcelona

Esade

Research output: Case study

Abstract

A successful manager in the Boston Symphony Orchestra has an offer to be the general manager of a public music center in Barcelona, and she analyzes the strategy and results achieved by the two previous general managers. The case allows to compare the meaning of market orientation, arts marketing, social marketing and personal values, both in a private and in a public institution.

Original language	English
Publication status	Published - 1 Oct 2012

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title = "Boston - Barcelona",

abstract = "A successful manager in the Boston Symphony Orchestra has an offer to be the general manager of a public music center in Barcelona, and she analyzes the strategy and results achieved by the two previous general managers. The case allows to compare the meaning of market orientation, arts marketing, social marketing and personal values, both in a private and in a public institution.",

author = "\{Costa Guix\}, G. and \{de Ritis\}, Anthony and \{Vila Fern{\'a}ndez-Santacruz\}, M.",

year = "2012",

month = oct,

day = "1",

language = "English",

}

TY - GEN

T1 - Boston - Barcelona

AU - Costa Guix, G.

AU - de Ritis, Anthony

AU - Vila Fernández-Santacruz, M.

PY - 2012/10/1

Y1 - 2012/10/1

N2 - A successful manager in the Boston Symphony Orchestra has an offer to be the general manager of a public music center in Barcelona, and she analyzes the strategy and results achieved by the two previous general managers. The case allows to compare the meaning of market orientation, arts marketing, social marketing and personal values, both in a private and in a public institution.

AB - A successful manager in the Boston Symphony Orchestra has an offer to be the general manager of a public music center in Barcelona, and she analyzes the strategy and results achieved by the two previous general managers. The case allows to compare the meaning of market orientation, arts marketing, social marketing and personal values, both in a private and in a public institution.

M3 - Case study

ER -

Boston - Barcelona

Abstract

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