@inbook{e516143aad5440b08ed07853c06eec54,
title = "Benchmark Chile-Spain: Qualitative Analysis For Excellence Professional Development of Public Relations In Both Countries",
author = "\{Ordeix Rigo\}, Enric and \{Rom Rodr{\'i}guez\}, \{Jos{\'e} Antonio\} and \{Botey L{\'o}pez\}, Jorge",
note = "Ordeix, Enric; Rom Josep; Botey, Jordi",
year = "2013",
language = "English",
isbn = "1889754188",
volume = "XX",
booktitle = "Business Research Yearbook. The Importance of Research to the Global Community",
publisher = "International Academy of Business Disciplines IABD",
}