Audience Decisions In Front Of Advertising: Interactive Television Experience In Europe

Research output: Conference paper › Contribution › peer-review

Original language	English
Publication status	Published - 2023
Event	International Conference on Media and Film Studies - Bangkok, Thailand Duration: 12 Jan 2023 → 13 Jan 2023

Conference	International Conference on Media and Film Studies
Abbreviated title	ICMFS-23
Country/Territory	Thailand
City	Bangkok
Period	12/01/23 → 13/01/23

Cite this

@conference{3dd80977141e4f54b8e173cfb1637c4a,

title = "Audience Decisions In Front Of Advertising: Interactive Television Experience In Europe",

author = "\{Polo L{\'o}pez\}, Marcos and \{Fondevila Gasc{\'o}n\}, \{Joan Francesc\} and \{Vidal Port{\'e}s\}, Eduard",

year = "2023",

language = "English",

note = "International Conference on Media and Film Studies ; Conference date: 12-01-2023 Through 13-01-2023",

}