Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization

Patricia Rodriguez Garcia; D. Lopez-Lopez

Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization

Patricia Rodriguez Garcia, D. Lopez-Lopez

Department of Marketing

Research output: Conference paper › Contribution › peer-review

Original language	Spanish
Publication status	Published - 2024
Event	DSA International Summer Conference 2024: Empowering Human Decision Making in a Robotics & Data-Driven World - Valencia Duration: 6 Jun 2024 → 7 Jun 2024 Conference number: 2

Conference

Conference	DSA International Summer Conference 2024
Abbreviated title	DSA
City	Valencia
Period	6/06/24 → 7/06/24

Cite this

@conference{44be4878aad44e2ba9b5262a995327cb,

title = "Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization",

author = "{Rodriguez Garcia}, Patricia and D. Lopez-Lopez",

year = "2024",

language = "Espa{\~n}ol",

note = "DSA International Summer Conference 2024 : Empowering Human Decision Making in a Robotics & Data-Driven World, DSA ; Conference date: 06-06-2024 Through 07-06-2024",

}